What We’ve Found:

After coaching hundreds of people over the last decade, I’ve found that most people, especially those of us over 40, really struggle with maintaining their ideal weight and locking in healthy habits.

They’ve tried just about every diet and exercise program out there, always ending with disappointment and frustration.  The scale moves at first but quickly comes to a halt.  Busy with their career and family obligations, the thought of doing more exercise or eating less food overwhelms them so they quickly give up.

What they really want is to feel better, get stronger, and have more energy to keep up with their kids.  Many of them would love to get back to their favorite recreational activities or start enjoying a new one.  And, some are looking to the future wanting to ensure they’re healthy and resilient, unlike what they witnessed with their parents or grandparents.

But they mistakenly think the problem is simply how much they weigh…like being healthy is just about the number they see on the scale.

So they end up overexercising and undereating.  They join boot camps and HIIT classes to burn as many calories as they can, often at the same time starving their bodies of important nutrients with low-calorie or fad diets…ultimately leading them to burnout, slowing their metabolism, and gaining all their weight back.

But the real problem is they never establish healthy, sustainable habits that will serve them long-term.  

And, they don’t understand the role muscle plays in both body transformation and longevity.

What they really need is a more balanced approach to exercise and nutrition that focuses on building muscle, increasing strength, and maximizing their energy.  Only then will they finally be able to shed the excess weight, improve their health, and live a more active, energetic life.